The 7D framework emerged from years of working with tech startups facing the same challenges: how to consistently develop products people actually want and will pay for.

After witnessing countless product failures that could have been prevented, I began documenting the patterns that separated successful launches from failures. It became clear that product innovation isn't about luck or genius insight—it's about following a systematic approach that balances creativity with discipline.

My experience with over 50 product launches across industries revealed that successful products shared a common development pattern, while failures typically missed critical steps in the same areas.

The 7D framework combines best practices from proven methodologies like "The Mom Test," "Disciplined Entrepreneurship," "Lean Startup," and others into a comprehensive system specifically designed for today's competitive landscape.